IG Connections
A small act on Instagram can lead to big friendships. We will show how small acts of “everyday creativity” on the platform can build connections, which is our core benefit and what will drive brand love. The Instagram Connections campaign set out to establish our new brand position and drive brand love by shifting teen perceptions of the brand.
Responsibilities
Managed day-to-day production needs between external vendors and the internal team.
Collaborated with producers on director search from vendor directory, bidding to the final award to Vincent Haycock.
Worked with the creative team to wrangle UGC necessary for the kinetic and dynamic film to hand off to external editors.
Supervised post-production processes of the two films with executive producers and the creative team to certify the desired final product.
